Treat your mum to a Mother’s Day roast beef Sunday lunch! Make sure to get a quality cut of meat, and then simply follow our steps and you are sure to be in Mum’s good books (atleast until next year!)

Our Great Taste award-winning PGI 35-day dry-aged rolled sirloin joint is the perfect centrepiece for your Mother’s Day roast, if you’re lucky enough to be local to Martin’s Meats be sure to pick yours up soon!

Our joint is beautifully marbled, which adds flavour and tenderness. It has undergone a finessed hanging process that has reduced moisture to intensify the beef notes. The balance of meat and richly tasty, buttery fat will leave your mum very happy!

It is produced from specially selected animals that have been born, raised and finished in one of the six counties that make up the West Country. It has a Protected Geographical Indication (PGI) mark, which means it is a quality and traditional regional food product unique to its specific geographic area. This ensures that you get a premium quality product that is perfect for your Mother’s Day meal.


To make your Mothers Day roast beef even more special, we suggest adding some rosemary and red wine. The combination of rosemary, red wine, and beef is a match made in heaven. The rosemary adds a fragrant and earthy flavour, while the red wine adds a rich depth of flavour to the meat. And obviously, pour your dear mother a glass too.


Creating the Perfect Sirloin of Beef

To create the perfect mothers day rosemary roast beef and red wine, follow these steps (don’t worry, you can just buy the wine!)

  1. preheat your oven to 200C/fan 180C/gas 6.
  2. Rub a handful of fresh rosemary leaves over the joint, drizzle with olive oil, and season generously with salt and pepper.
  3. Roast in the oven for 20 minutes per 500g for medium-rare.
  4. Once cooked, rest the meat before carving.


To accompany your roast beef, we recommend serving it with roast potatoes, carrots, and green beans. Make a rich red wine gravy by using the meat juices from the roasting tin, adding a splash of red wine, and reducing it down.


In conclusion, treat your Mum to the ultimate Mother’s Day roast beef with our award-winning PGI 35-day dry-aged rolled sirloin joint. With its beautifully marbled texture and intense beef notes, it is the perfect centrepiece for your Mother’s Day meal. Add some rosemary and red wine to elevate the flavour and make it a meal to remember. Happy Mother’s Day!

Other options

If the PGI rolled sirloin joint isn’t Mum’s style, we recommend our succulent Longhorn Rib of Beef Chinned, cut from our very own Longhorn Cattle. Browse our shop if you’re feeling like something else is calling out to your mum. Of course if you’re not quite close enough, buy something special from your local butchers!

Rib of Beef

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